FRONT STREET FIVE
While the title of this section sounds like the name of a folk singing group from the 50s, these are the five questions essential to understanding whether we believe an asset manager is ready for the world. Satisfactory answers are needed to move forward in our process.
1- Are you exploiting inefficiencies in the market?
2- Are you ready to educate your investors on your niche in the market and not just "pitch product"?
3- What is the target AUM for your strategy?
4- Are you willing to proactively tell the whole story, not just the most attractive points?
5- Do you invest personal money in your strategy?